Scientists have recently discovered that cats can sing the national anthem of the country they were born in if you ask them nicely.
Let’s guess; you don’t believe that, do you? Of course not, it’s ludicrous, yet many a web hosting company sells their services on the very premise that if they write it, customers will believe it’s true. And why do they do that? Because, in most cases, they’re right.
The point here is that, when searching for reliable web hosting, don’t believe everything you read – especially if it’s the web host that are saying it. While every company on the world exagerrates in their advertising campaigns, web hosting companies are infamous for it due to the fierce competition in the market place. They’ll say things and claim things that just aren’t true, while storing the facts away in the small print terms and conditions so they’re covered legally should anyone challenge their claims.
One of the biggest claims made by web hosting companies is to super-technological feats of reliability. Everyone wants reliable web hosting – that’s a given – so by claiming something like 99% up time, a web host knows they’re going to get potential customer’s attention. What they don’t tell you is how often that 99% is; is it 99% uptime per day, per week, per year? If it’s per year, that’s still a lot of down time you’re going to have to deal with.
Finding reliable web hosting is all about asking around on internet forums and websites for true customer feedback on the offers available. Never, ever believe everything a web hosting company says.
If you are in the market for a new web hosting provider, you’ve probably seen a lot of advertising literature. Adverts claiming that X company is the best, for X reasons, and for X amazing price. Everyone is out to impress and to snare your business, and they’ll say anything to catch your eye. That’s why the word “unlimited” is so over-used when it comes to web hosting companies advertising literature.
The promise is usually something along the lines of “unlimited space” or perhaps “unlimited bandwidth”. And you immediately think: wow! That’s a good deal! I’m going to get server space, a web host and everything I need – and I don’t need to worry about my site becoming too big, because my space and bandwidth is unlimited! So that’s the company you sign up for.
Well, it pains us to burst your bubble, but there’s no such thing as unlimited web space.
When these companies advertise ‘unlimited’ space, they are relying on their consumers to only use a small amount of space. Even with limited web hosting plans, few consumers ever use more than 75% of the space provided – so a web host company knows that they can offer ‘unlimited’ service because it’s unlikely they will ever be required to supply unlimited web space.
In reality, they have just the same server storage capabilities as anyone, and they are limited – it just so happens their limits are wide, and they can afford to entice people with an ‘unlimited’ offer. The moral here is do not be fooled by the offer of ‘unlimited’ space; only ever buy the amount of web space you need, because you’ll probably find you don’t even need that much.
Getting a bargain, saving money, spending less than we expected – it all sounds great, doesn’t it? There’s very few people on this earth who wouldn’t jump at the chance to grab a bargain, so it’s therefore no surprise that those looking for web hosting are any different. In fact, there are hundreds of thousands of queries for “cheap web hosting” every month with search engines.
So, yes, getting a bargain is good – but one question you have to ask yourself if you’re searching for cheap web hosting is this: Can I really afford cheap web hosting?
That may so ridiculous – of course you can afford it! It’s cheap! That’s the whole point, right? – but there are different ways and means of ‘affording’ things. For example, can you afford – can you allow yourself, your website and your business interests – to be subjected to a poor service from your web hosting company?
While everyone likes a bargain, it’s only a bargain if it’s good value for money. If you pay $20 per year for web hosting, that might sound great, but the associated problems – down time, server crashes and perhaps worse – suddenly makes the deal seem less attractive. If you are only running a small personal site, maybe you can afford to put up with those issues for the sake of saving the pennies – but if you’re looking to make your website a money-making scheme, then you definitely cannot.
The key here is affordability. Don’t look for cheap web hosting providers, just affordable ones that still offer a high, consistent level of good service. Your business will thank you for it in the long run.