Learning to understand advertising jargon is essential whenever you are looking to buy a service or product. The process of “selling” themselves to the consumer is no different for web hosting companies; everyone wants your business, and they’re prepared to promise you the world in an attempt to get it.
Spotting web hosting companies advertising jargon is fairly simple. The most obvious ruse is used on pricing.
For example, a company may bill their web hosting as “$9.99 per month” – which may sound like a good deal. Many people starting up with their own website will like the idea of paying monthly for their web hosting, as it is less of an financial outlay initially.
However, in most cases, the “per month” figure is just the year figure divided by 12 – you still have to pay up front for an entire year, which in this case would be $119.88. That is a substantial financial outlay; and by that point, you might be ‘sold’ on other aspects of the plan and will just go ahead and pay it – even though you may be able to find cheaper elsewhere. The initial low figure of “per month” is used to attract the eye and drag you in, and then hit you with the full price when you don’t expect it.
Always watch out any asterisk use in web hosting advertising. Most companies will cram the truth of what they are offering underneath the main sales text; so if you see asterisks, go and find their corresponding section in the terms and conditions. That way, you’ll always be immune to flashy advertising banners, and will get a better deal because of it.