Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember.
Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.
If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.
Structure Your Brand Name Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.
Keep it Short & Memorable Don’t get a URL that uses all 26 letters of the alphabet.
Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.
Remember, your domain name is an extension of your business and your brand of product or service.
Your domain name could be stolen or given up to the evil entity known as the Cyber squatters whose main mission is to steal your web identity and this is how they do it. They could register YourDomainName.org, and do the same thing with YourDomainName.biz, therefore contacting you and try to sell you those names at advanced prices. If that doesn’t work, then the following events could happen.
They will allow your competitor to get a domain that sounds like yours, and allow him to cause confusion or try to steal your hard-earned traffic, business and clients.
Take these steps right now to halt the cyber squatters.
Have people go through you for authorization: Go through your domain name registrar and fill in a form that locks in authorized entities of your claim of other domain names. You can buy these names and keep them under your roof. It will provide you information to include, such as contact information, who should be contacted if someone wants to register your domain, the character string you are claiming (this must be an EXACT match), description of your current products/services, when you began using that domain name.
You have a small window to accomplish filling out an authorized entry form. Check with your domain registrar for time frame windows in filling out an authorized entry form Failure to enter a claim during a certain time frame means the registering entities will not check to see if there is an equivalent .com, .net or .org name. They will not check the IP Claim Service database. Meaning, you could lose your .info or net-version of your domain name.
Don’t let cyber squatters shake you down and ruin what you have built up on the net. Get the rights and the authorization to similar or like names to your main domain name!
Files that are loaded to or from servers uses internet bandwidth to push files along the network at various speeds. Every time you upload a file to your ISP, surf the web or use an audio application, you are using bandwidth.
Bandwidth is a bunch of wires or fibers connecting servers to a network. Depending on the grade of the wire it determines how much data is coming across the network where your web-site is hosted. When someone attempts to get more data than can be handled by the network, the whole network slows down.
ISP’s can put a limitation on bandwidth at certain times during peak periods or charge you a flat fee per month for bandwidth usage. If you go over the flat fee, then they charge you extra for using extra bandwidth. Some ISP’s will shut down the transmissions until traffic is more stable on the network.
You can load most files (images, sound files, videos and flash scripts and other programs) in your web site. This excludes, of course, banners and pop ups and specific documents and images which are supposed to be loaded from a central server.
Bandwidth bandits link to images and other files directly to some other server instead of putting them on their local server. There are various reasons as to why they do this but one reason is to get as much bandwidth as possible to show their links and images. So they “steal” images or audio files each time the site is initialized meaning that they steal the bandwidth.
There’s certain ways that you can stop the person from stealing your bandwidth allocation. If they have an email, I would contact them personally or go through Network Solutions and do an IP lookup which will give you information on the person and who the site is registered to. You can always get in touch with the company that hosts their site too.
Bandwidth can be expensive and the last thing that you want is someone stealing it.
UNIX hosting involves a machine configured on a UNIX platform which is a multi-user computer operating system designed primarily for servers and advanced users. UNIX provides the base operating system architecture for many open source companies, such as Solaris (Sun Microsystems), Linux (GNU), and others. In regards to web hosting, choosing the UNIX web hosting alternative has its advantages and disadvantages.
UNIX has been around for years and it was the language of choice for midframe computer users. Windows actually copied the UNIX file naming convention technique when they created Microsoft Windows.
UNIX hosting is cheaper than Windows hosting. Because most web hosts use the free version of UNIX (like Linux), they don’t have to compensate for huge overhead expenses which you have with any Windows Operating System. Savings is passed to customers. In addition, those who use UNIX hosting usually get free tools and applications that have been written primarily for the UNIX community. Since UNIX hosting is an “open system”, its source code is publicly available for free from various web sites.
This allows web developers working for various companies and for different purposes to add rapid development of applications quickly. As a result, improvements come fast and problems are quickly resolved.
The main disadvantage of using UNIX hosting is that your provider may only allow access to your account via Telnet or SSH. As are result, you must have a strong working knowledge of UNIX commands in order to customize to your requirements. You may find yourself spending a lot of time learning the basics before you can enjoy the free advantages of UNIX hosting but learning the UNIX language is not that hard at all.
When considering the UNIX operating system and UNIX hosting, you need to consider your own technical abilities. Then take a look at the special features offered by each system and hosting company in light of the available technology and — sometimes more importantly – your budget.
Creating an internet site isn’t most a achievement, if we tend to compare it to the education of different technical skills. the general public tend to provide up and pack their baggage as before long as they hear the word “programming” and “technical”. They suppose it`s an excessive amount of of a problem to truly learn an entire pc “language”. HTML, the foremost basic machine-oriented language in building websites, is really pretty easy to know, as long as we’ve got the interest in learning new things.
What is HTML?
HTML is that the signifier for Hyper Text language. For learning functions, simply think about it as a language that the pc understands. for instance, as humans, we tend to were educated totally different languages; i.e. HTML as a language, is generally and specifically wont to produce an internet site. the net browser, like Microsoft net person or Mozilla Firefox, can then decipher and interpret the code or rather, language(HTML), and show it during a means we are able to are aware of it, similar to during a basic webpage.
Coding the HTML language can be a small amount robust for a few folks, thus we are able to truly purchase programmes, like Macromedia Dreamweaver, or maybe Microsoft Frontpage. These programmes are exclusively created to assist people in planning skilled webpages/websites.
Furthermore, one may conjointly gain access to on-line web-builders, web site builders that are intrinsic and may be directly controlled from the web. There are many alternative and specific builders on-line.
Books and magazines contain guides that may facilitate in providing tutorials and ways in which to place up our own websites. Even on-line tutorials are credible, as within the contemporary world, info technology is that the best and most value economical means in holding data, particularly during this specific field.
Scientists have recently discovered that cats can sing the national anthem of the country they were born in if you ask them nicely.
Let’s guess; you don’t believe that, do you? Of course not, it’s ludicrous, yet many a web hosting company sells their services on the very premise that if they write it, customers will believe it’s true. And why do they do that? Because, in most cases, they’re right.
The point here is that, when searching for reliable web hosting, don’t believe everything you read – especially if it’s the web host that are saying it. While every company on the world exagerrates in their advertising campaigns, web hosting companies are infamous for it due to the fierce competition in the market place. They’ll say things and claim things that just aren’t true, while storing the facts away in the small print terms and conditions so they’re covered legally should anyone challenge their claims.
One of the biggest claims made by web hosting companies is to super-technological feats of reliability. Everyone wants reliable web hosting – that’s a given – so by claiming something like 99% up time, a web host knows they’re going to get potential customer’s attention. What they don’t tell you is how often that 99% is; is it 99% uptime per day, per week, per year? If it’s per year, that’s still a lot of down time you’re going to have to deal with.
Finding reliable web hosting is all about asking around on internet forums and websites for true customer feedback on the offers available. Never, ever believe everything a web hosting company says.
If you are in the market for a new web hosting provider, you’ve probably seen a lot of advertising literature. Adverts claiming that X company is the best, for X reasons, and for X amazing price. Everyone is out to impress and to snare your business, and they’ll say anything to catch your eye. That’s why the word “unlimited” is so over-used when it comes to web hosting companies advertising literature.
The promise is usually something along the lines of “unlimited space” or perhaps “unlimited bandwidth”. And you immediately think: wow! That’s a good deal! I’m going to get server space, a web host and everything I need – and I don’t need to worry about my site becoming too big, because my space and bandwidth is unlimited! So that’s the company you sign up for.
Well, it pains us to burst your bubble, but there’s no such thing as unlimited web space.
When these companies advertise ‘unlimited’ space, they are relying on their consumers to only use a small amount of space. Even with limited web hosting plans, few consumers ever use more than 75% of the space provided – so a web host company knows that they can offer ‘unlimited’ service because it’s unlikely they will ever be required to supply unlimited web space.
In reality, they have just the same server storage capabilities as anyone, and they are limited – it just so happens their limits are wide, and they can afford to entice people with an ‘unlimited’ offer. The moral here is do not be fooled by the offer of ‘unlimited’ space; only ever buy the amount of web space you need, because you’ll probably find you don’t even need that much.
Getting a bargain, saving money, spending less than we expected – it all sounds great, doesn’t it? There’s very few people on this earth who wouldn’t jump at the chance to grab a bargain, so it’s therefore no surprise that those looking for web hosting are any different. In fact, there are hundreds of thousands of queries for “cheap web hosting” every month with search engines.
So, yes, getting a bargain is good – but one question you have to ask yourself if you’re searching for cheap web hosting is this: Can I really afford cheap web hosting?
That may so ridiculous – of course you can afford it! It’s cheap! That’s the whole point, right? – but there are different ways and means of ‘affording’ things. For example, can you afford – can you allow yourself, your website and your business interests – to be subjected to a poor service from your web hosting company?
While everyone likes a bargain, it’s only a bargain if it’s good value for money. If you pay $20 per year for web hosting, that might sound great, but the associated problems – down time, server crashes and perhaps worse – suddenly makes the deal seem less attractive. If you are only running a small personal site, maybe you can afford to put up with those issues for the sake of saving the pennies – but if you’re looking to make your website a money-making scheme, then you definitely cannot.
The key here is affordability. Don’t look for cheap web hosting providers, just affordable ones that still offer a high, consistent level of good service. Your business will thank you for it in the long run.
Creating a professional website can be challenging. E-commerce web design is really a complex animal. To cut development time, many web hosting companies start offering web hosting templates or hosting with templates.
Whether you’re looking for a simple web site or a functional e-commerce website, the chances are that you may be able to find a few web templates from your hosting company. A simple web template may cost under $20 dollars, but a well-designed professional e-commerce website will cost a few hundreds or more if not thousands.
The cost of web templates is still cheap comparing to custom-made e-commerce websites when Web designers charge anywhere from $20 to $100 per hour. If you want to check out some templates, go to www.templates box.com
Besides the requirements of standard web hosting plans, Web hosting templates for e-commerce operations needs a shopping cart that supports online catalog and online payment processing (here’s a clue, pick Pay Pal). Web templates for e-commerce often include common pages and navigations for online shopping – searching or browsing products, adding items to shopping carts and making payment. The web templates for e-commerce do not include or connect to any specific shopping cart. It’s up to the webmasters to add shopping cart to the site.
The alternative e-commerce hosting to web templates is e-commerce turnkey solution. EBay Stores, Yahoo! and GoDaddy.com are the most popular turn-key e-commerce solutions for small businesses that want to setup online stores easily. Different hosting plans may have different free structures. The cost of each hosting plan often varies on transaction volume.
When comparing functionality, there’re many questions to ask:
- whether a shopping cart accepts online check or debit card.
- Whether there’s a limit on the number of products and categories that you can setup;
- whether it automatically sends out an email notification once an order is placed at your web-site.
When looking at the cost of commerce operation, you’ll need to ask questions about
- what’s the basic monthly fee for transactions;
- is there’s a setup fee for a new online store;
- how about handling taxes?;
- how much it charges for each transaction.
Talk with your hosting service on e-commerce issues and discuss the best plan to go with.
Choosing ISP services can be real tricky and the rule of thumb is to pay for those services that you only need. Instead of plunking down change for all the bells and whistles. The typical small business web-site, four to seven pages, could choose a virtual hosting service with multiple email addresses, cgi-bin access and a T3 connection from the Internet for $19 to $27 per month.
Most small businesses pick the managed server hosting packages which could range from $3.95 a month to $20 a month. As stated before, these hosting packages have all the administrative support that you need and all you have to worry about is the development of your web-site. You are given an FTP client to load your site to the internet.
Socket Security Certificates cost extra for secure transactions of the financial type through your web page and you expect to pay at least $40 to $80 per month. The setup fees can be expensive and cost as much as $55, and sometimes more if you order special features. Large companies and high volume web sites pay more for certain types of services.
Shop around and get the best deal for your business. You can get web hosting through the internet from anywhere but you have to really study the ISP’s and see what they offer.
A big concern in choosing an ISP should be the response time in case a server goes down. How does the server respond during high traffic times on the server? You would have to ask the ISP representative what their percentage ranking is as far as server downtime.
You can find some of these rankings on the internet by going to cnet.com or use the Google search engine to rate the top ten ISP providers that have the best percentage of what the industry calls, “up” time according to their servers.