Being able to give your customers something they can actually
see and hear can literally explode your online sales instantly.
There is nothing else that comes close to the effectiveness and
persuasion power of a well designed video message. You see it
everywhere and now it has become the medium of choice for
many marketers including affiliate marketers.
After all what better way to wow your prospects and customers
than to record and publish top notch, streaming videos. When
done right this technique will have your customers jumping up and
down with excitement to buy the products you are promoting right
Believe it or not you don’t need extensive training, expensive
equipment or software make this work for you. Anyone (even you)
can create stunning videos. You can start out with brief
introductions and simple product reviews or go all out with site
tours, tutorials and step-by-step presentations.
As with any marketing method there are many ways that you can
accomplish your goals and create great videos that your viewers
But for this lesson we are going to focus on making screen
capture videos with a software called Camtasia. Now Camtasia
isn’t a free software but you can download a fully functional trial
version of the software at no cost here:
The screen capture process is a lot like having your customers
seated next to you and looking at your desktop, as you show them
all of the great things that the product you are promoting has to
Camtasia has many great features that make the process as
painless as possible. It allows you to record your desktop activity
in a single click. You can then use it to easily convert your videos
into web pages and a variety of other formats for easy sharing.
There are other things you can do with Camtasia as well. Like
redirecting your viewers straight to your affiliate website after they
are finished watching the video or putting your url at the end and
sending them there if they want more information.
Not to mention all of the free traffic you can get by uploading your
videos to video sharing sites like Youtube and Google Video. I
know many affiliates who use nothing but video to promote their
chosen affiliate programs and make huge commission checks in
Using videos can do so many great things for your affiliate
marketing business. It can help minimize miscommunications
with your customers. By instantly showing them what they want and
helping them clearly understand the product you are representing
it will help reduce refunds and other common customer issues that
Another good thing about using video is that there isn’t too much
that can go wrong. You don’t have to worry about misspelled
words or graphics not showing up when they are supposed to and
the chances of your affiliate links being hijacked are almost non
existent. Once you have a great video in place it is there all the
time ready to visually show your prospects what you have to offer.
If you aren’t using video to promote your affiliate programs I highly
recommend you give it a try and while there are other software
programs like Windows Movie Maker that you can use to
accomplish the task you may want to check out Camtasia simply
because they have a wide variety of easy to follow training videos
that will help you learn everything you need to know about creating
your own videos.
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