When you are running your own website for the first time, it is something of a rite of passage and what you want more than anything is for things to go smoothly. However, the old problem exists that those who are in something for the first time will find themselves facing a confusing situation, which can easily lead to them making the wrong decision. One place you can’t afford a bad decision is in your choice of web host.
A quick hunt around the Internet with the search term “Worst web host” and “web hosting nightmares” throws up some quite illuminating information. While the hosts themselves must remain nameless on this site, there are endless stories of awful tech support (not being able to get through, having an impossible time getting anything fixed when you eventually do get through, and plain rude staff), of unscheduled downtime, and in the case of one host porn being placed on the servers.
If you are paying for web hosting, you have the right to expect that it will do what it is sold as doing. Therefore, it is advisable to shop around for a host that offers what you need (in terms of bandwidth, pricing and customer support) and then looking for independent testimonials on the Internet. Don’t be put off by one story of poor service, but if it becomes a theme you should begin to wonder why that is. You’re entitled to expect good service, and if they can’t supply that they are no use to you.
Customer service has become a real buzzword in the recent past, with companies the world over queueing up to offer it. However, as anyone who has experienced a battle with a customer support department will know, offering it is one thing, delivery is often another entirely. This is sadly often true of the technical support departments of web hosting companies, and of online service in general.
You may be familiar with the sinking feeling of being on hold to a company and hearing the recorded message telling you “Your call is important to us, thank you for holding” repeatedly. It cannot be underestimated how annoying this is, and how entirely counter-productive. The message may be designed to reassure the customer that their problem will be dealt with soon, and dealt with well – but to many of us it signals the company protesting too much.
Before you sign up for a web hosting company, it is essential that you research their record on tech support. Some companies do not have a tech support phone line, advising that you send them an email – hardly reassuring when they seem to have such problems with Internet downtime. Others offer a “live chat” service on the Internet, and this can be a worthwhile option, but only when it is adequately staffed.
There is evidence to suggest that, with the energy demand placed by web hosting and the increasing popularity of running your own website, the web hosting industry could be one of the larger polluters in the world within a decade. That, at least, is the claim being made by some of the newer web hosting companies on the block – and their claims are backed up by research. If you want your online endeavors to be green compliant, it may well be worth seeking one of the increasing number of green web hosting companies to host your site.
The idea behind these companies is that they purchase green energy credits which go towards creating energy through renewable sources. All the energy created – from whatever source – goes into a central grid, so although the demands of web hosting may be creating a negative environmental effect right now, they will at least be funding the increasing use of green energy sources – with an eye on making this the most common source of energy in time, and reversing some of the negative effect of web hosting at present.
It is particularly beneficial if you are running a site which reflects green interests, or are working in an industry with an eye on the environment, as you can display your green credentials at the foot of your site, showing that you are using an environmentally friendly web hosting company. The more people that do this, the better chance there is that the technology will improve in the future.
When it involves graphics, most web marketers shrink back from mistreatment graphic templates whether or not it’s ebook covers, web site layouts or promotional banners as a result of they firmly believe that by mistreatment graphic templates, they’re tarnishing their own business. they need to have a singular identity and thus can continually realize an expert graphic designer to try to to the task. Well, you’re certain a giant surprise!
When you purchase a graphic guide, you may be ready to customise it to Associate in Nursing extent or perhaps build a completely new style supported it! What’s the purpose of mistreatment the guide then, you say? Well, it is a supply of inspiration and concepts for a completely new style. You can’t derive something from a blank canvas, right?
On prime of that, you’re really saving lots of precious time that you simply will otherwise pay on a lot of vital matters like developing new merchandise or market your products. after you get a pre-made guide, you merely must edit a factor or 2 to grant it Associate in Nursing identity of your own, which offers you longer and suppleness to figure on alternative stuff.
Okay, let’s say you argue that hiring a designer to try to to the task is equally quick. that will be true however don’t forget, hiring an expert styleer to try to to a custom design for you may value you lots of cash. Unless you would like a completely distinctive identity that you simply are reaching to establish firmly in your niche market, you don’t must get a designer to style it for you.
Not all graphic templates are appropriate, thus you’ve got to take care once selecting one. take into account quality over the worth, and you’re on your thanks to making a positive image for your business whereas saving longer for a lot of productive chores!
If you are paying for web hosting, then it makes sense that you should expect to see some return on that money in the form of a service that enables you to make the most of your site. Simply put, the least you will require is a viable stat counting service, and most of the better paid web hosting services will offer something along those lines. When you are looking around for a web host, this should be one of the deal breakers for you – if they don’t offer a decent stat counter, begin to look elsewhere.
Stat counters are an essential for anyone looking to get the most from their website because it is only by seeing what action people take once they arrive at your website that you can begin to put right any wrongs that are escaping your attention. if people are surfing away from your site at an early stage, then clearly you need to make your website grab their attention more. If people are visiting a certain page more than others, see how you could bring some of the magic onto other pages.
It is of course possible to download and install your own stat counter on your website, but when you are paying for the privilege of web hosting it really is not too much to expect that the site should have a stat counter built in and ready to run. That way, you can really start to make the most of what you have got.
Having paid for web hosting, you will naturally want to make sure that you are getting what you paid for. If your hosting service is not giving you the amount of working time that you expect from it, you are entitled to know why, and to find this out as soon as it happens. You cannot constantly be sat monitoring your site – and if you have more than one, this is impossible anyway, so it may be a good idea to pay for a dedicated website monitoring service that will constantly check the status of your site.
The way this works is that dedicated software is used to access your site once every three minutes (the time may vary, but the principle is the same with all services of this nature). As long as the service gets the response it is expecting – an active website – it will take no further action, and simply check again as soon as the time period has elapsed. When it gets a message saying that the site is down, it checks again seconds later using a different IP address. If it gets the same response, it will contact you.
Generally, this will be done by means of a mobile device such as a cell phone or a pager, and will be a short message telling you that your website is down. If this is during an already advertised period of downtime, there is nothing more you need to do. If not, then you can contact your hosting service alerting them to the fact, and get the problem fixed as quickly as possible.
A lot of on-line business house owners begin with no finance. they need to try and do everything themselves — the preparation of a product, the event of a promoting strategy, the particular building of an internet site to cater to their product’s promoting desires. As their business expands over time, they’re going to notice that their straightforward “homemade” website won’t be enough to hide everything, and that they can need to take every day or 2 away to easily dedicate that to the web site enlargement.
Sounds familiar? likelihood is that, you’re somebody United Nations agency started everything with no cash too, thus you’re pretty skeptical once it involves giving for free your cash in exchange for one thing that you simply may have done yourself. However, there’s plenty additional to hiring a designer than simply completing employment that you simply don’t wish to try and do.
When you rent an internet designer to try and do your job for you, you’re doing over simply surrendering the “dirty job” to some other person. In fact, by paying a touch cash, you’ll be able to let the designer worry regarding the tiny annoyances that invariably evade the most image and solely return haunting once you’re halfway through the duty. That way, you may be additional centered and have longer to pay on your actual business strategy.
On the opposite hand, the designers you rent a professionals in order that they are smart at what they are doing. By outsourcing your internet style jobs to them, you won’t need to worry once issues surface as a result of you’ll be able to invariably get them to repair it for you. Again, they’re going to be ready to pin purpose the matter and fix it quicker than you almost certainly are going to be able to.
Also, the work you obtain can end up additional skilled than what you’ll be able to attain as a result of the designers are doing it longer than you have got. After all, they are doing it for a living in order that they need to be good!
So, keep in mind to not simply work your business, however grow your business too!
Learning to understand advertising jargon is essential whenever you are looking to buy a service or product. The process of “selling” themselves to the consumer is no different for web hosting companies; everyone wants your business, and they’re prepared to promise you the world in an attempt to get it.
Spotting web hosting companies advertising jargon is fairly simple. The most obvious ruse is used on pricing.
For example, a company may bill their web hosting as “$9.99 per month” – which may sound like a good deal. Many people starting up with their own website will like the idea of paying monthly for their web hosting, as it is less of an financial outlay initially.
However, in most cases, the “per month” figure is just the year figure divided by 12 – you still have to pay up front for an entire year, which in this case would be $119.88. That is a substantial financial outlay; and by that point, you might be ‘sold’ on other aspects of the plan and will just go ahead and pay it – even though you may be able to find cheaper elsewhere. The initial low figure of “per month” is used to attract the eye and drag you in, and then hit you with the full price when you don’t expect it.
Always watch out any asterisk use in web hosting advertising. Most companies will cram the truth of what they are offering underneath the main sales text; so if you see asterisks, go and find their corresponding section in the terms and conditions. That way, you’ll always be immune to flashy advertising banners, and will get a better deal because of it.
What do you do when an ISP providers’ level of service has decreased or the provider has just closed shop? You don’t panic; all you have to do is switch to a new provider. If you know how these ISP services work, then switching over to a new provider will not be as rough or bad as you think. All it takes is having a contingency plan.
There are two components to internet ISP services which include the physical network connection to your SOHO or small office and the connection to network services so you can retrieve email or look at a web-site. Most SOHO businesses, no matter how big or small, will have network integration. This is also called a Wide Area Network. The connection through the network allows you to physically connect to the internet to look at web pages, use instant messaging or manage email accounts or use your email account.
This wide area network connects your computers to the internet. The services that you get out of the network depend on your network configuration. Again, the type of internet service you get should depend on what’s available in your area and how much bandwidth you need for business applications to be run or developing server side applications for your hosting account.
Many people rely on their own mail server or Web-site on their network, while many other make money online business owners rely on their outside hosting providers.
You should also look at the types of access that you want. Should you consider keeping the same kind of bandwidth, downgrade or upgrade according to company needs? Right now, the hottest access going is DSL transmissions because it uses existing phone wires or cable modem. Cable and Broadband similarities are the same depending on what part of the country that you live in. Any choice that you make is going to be driven by price and availability.
Use common sense when choosing a domain name because your domain name, or URL, can have an impact in both the online and offline marketing of your web-site. Long or difficult to spell domain names can make people ignore your web site and it has to be pretty good for them to stick with it (for an example, go to www.thedolphinsmakemecry.com website. Short domain names register better with people’s memory and are easy to remember.
Obtain a domain name that will help you in your marketing niche and strategy. Like I stated before, you can use your business name as your URL. If your business name is already taken by someone else then get a URL name close to what you are doing. Purchasing a business name domain name isn’t the only way to go, and when a keyword domain name could do just fine.
If you plan on using the .net extension, you may want to wait on deciding your name until after you have found an available domain name that is suitable to your type of business. If you follow the steps below, you should be okay in identifying your name brand to the internet community.
Structure Your Brand Name Put your domain name on your letterhead, business card, printed materials; put it on your phone recording, the side of your car; don’t forget to include it with your email.
Keep it Short & Memorable Don’t get a URL that uses all 26 letters of the alphabet.
Secure a .com URL – I strongly recommend purchasing a .com domain name as opposed to a .net, .info, .biz or anything else. If your chosen domain name is not available in a .com, keep looking until you find one that isn’t taken. There is nothing wrong with the other extensions but when you have a .com extension, it sounds like you’ve been on the net a long time.
Remember, your domain name is an extension of your business and your brand of product or service.